The Effect of Watching Mukbang on the Desire to Eat

Cornell University

Status: Completed

Conditions: Mukbang

Treatments: Other: watch a non-food video; Other: watch a mukbang

Study type: Interventional

Funder types: Other

Identifiers

NCT04212104

1806008044

Details and patient eligibility

About

The current study is designed to find the effect of mukbang on dieters. Mukbang is an online eating broadcast where a host (Asian mukbangs generally feature a young and slim female host) consumes a large amount of food while chatting with audiences. Since some dieters watch mukbang to get satiation and control their appetites, the investigators proposed the hypothesis that mukbang could increase people's satiation level and decrease their desire to eat. To test this hypothesis, one randomized controlled study was conducted and female participants were randomly selected to watch either a mukbang or a non-food related video. Their desire to eat were reported and measured after the video.

Enrollment: 144 patients

Sex: Female

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Female, English native speakers

Exclusion criteria

• Male, English is not mother language

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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144 participants in 2 patient groups, including a placebo group

watch mukbang

Experimental group

Description:

participants are assigned to watch a dim sum mukbang by a famous host, Peggie Neo (https://youtu.be/2dRf535eAPK, accessed: 2018-9-12)

Treatment:

Other: watch a mukbang

watch non-food content video

Placebo Comparator group

Description:

participants are assigned to watch the Big Bang Theory, The Euclid Alternative ( https://youtu.be/V8kUL9owk6Q, accessed: 2018-9-12).

Treatment:

Other: watch a non-food video