The Effective Ways of Recruiting Lapsed Blood Donors: a Stratified Randomized Pilot Study

Guangzhou Blood Center

Status: Completed

Conditions: Blood Donor

Treatments: Other: Text message; Other: Telephone

Study type: Interventional

Funder types: Other

Identifiers

NCT02646059

GuangzhouBC1

Details and patient eligibility

About

Blood donor recruitment is an important issue in every country, since the blood supply pressure become more and more intense. Donor retention is even more important, because it is easier to recruit an old customers than a new one. Therefore, figuring the most effective ways of recruiting lapsed blood donors and understanding the reasons of not donating blood again is critical and vital for the development of blood donation.

Enrollment: 1,188 patients

Sex: All

Ages: 18 to 50 years old

Volunteers: No Healthy Volunteers

Inclusion criteria

• Donated blood at least once between 2009 to 2013, and the blood test result is qualified.

Exclusion criteria

• Having donated again before intervened.

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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1,188 participants in 3 patient groups

Text group

Experimental group

Description:

Text messages containing reminds of blood donation information would be sent to donors in this group.

Treatment:

Other: Text message

Telephone group

Experimental group

Description:

Investigators would give telephone calls to the donors in this group, ask the reasons why they stopped donating blood.

Treatment:

Other: Telephone

Control group

No Intervention group

Description:

No intervention will be giving to this group.