The Effectiveness of Gain- Versus Loss-framed Health Messages to Improve Oral Health Among Iranian Adolescents

Qazvin University Of Medical Sciences

Status and phase: Completed; Phase 2

Conditions: Health Behavior

Treatments: Behavioral: Framing (Gain-framed messages); Behavioral: Framing (Loss-framed messages)

Study type: Interventional

Funder types: Other

Identifiers

NCT01421108

ACTRN12611000885998

Details and patient eligibility

About

This study explores the effectiveness of message framing, loss-framed vs. gain-framed messages on oral health in Iran.

Full description

This is a study to explore the impact of two pamphlets with gain-framed and loss-framed messages on brushing and flossing attitudes, intentions , behaviors and clinical characteristics among a sample of adolescent students.

Enrollment: 372 patients

Sex: All

Ages: 14 to 19 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• They are not involved in the oral health education
• Ability to understand Persian language Adolescents attending high schools in Qazvin

Exclusion criteria

• Does not meet inclusion criteria

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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372 participants in 2 patient groups

Loss-framed messages

Experimental group

Treatment:

Behavioral: Framing (Loss-framed messages)

gain-framed messages

Experimental group

Description:

Adolescents will randomly assign to three groups: gain-framed message , loss-framed message and a control group. Each group of adolescents will read the respective pamphlets with the exception of the control group. The gain-framed pamphlet contains six positive messages with three related full-color images (6.1 X 4.5). The gain-framed pamphlet, entitled The Benefits of good oral hygiene", emphasizes the benefits of brushing, and flossing.

Treatment:

Behavioral: Framing (Gain-framed messages)