The Effectiveness of PACE Label on Reducing Food Consumption and Increasing Physical Activity Levels

Loughborough University

Status: Completed

Conditions: Health Behavior

Treatments: Behavioral: PACE label

Study type: Interventional

Funder types: Other

Identifiers

NCT05143515

ZhangNuo

Details and patient eligibility

About

Background: More people are at the risk of chronic disease as the prevalence of obesity increases. It is therefore essential to find ways of helping consumers to make a lower calorie food choice. Current evidence indicates that current food labelling is changing food choices and consumption, but it is of limited effectiveness. Purpose: The purpose of this study is to assess the efficacy of physical activity calorie equivalent (PACE) food labelling on food selection and consumption using a randomised experimental design in pop-up café. Method: This study as a randomised controlled experimental trial (RCT) was conducted in a research kitchen at Loughborough University. Participants were blinded to the exact purpose of the study and randomised to either exposure to PACE labelling plus calorie food labelling or calorie labelling only and asked to select food/drinks for their consumption, in the pop-up café up to a maximum value cost of £10. The study outcomes were the amount of money spent, the number of calories selected, and the amount of food consumed after exposure to the two different types of food labels.

Enrollment: 103 patients

Sex: All

Ages: 18 to 75 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• at least 18 years old
• healthy

Exclusion criteria

• allergic to the foods in the pop up café
• chronic disease such as insulin-dependent diabetes
• BMI lower than 16 kg/m2.

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Double Blind

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103 participants in 2 patient groups

PACE Label group

Experimental group

Description:

This group used the PACE label plus calorie label to help participants to know about the number of minutes of walking or running required to burn off the calories in food and drinks.

Treatment:

Behavioral: PACE label

Calorie Label group

No Intervention group

Description:

This group used only calorie labels to show the number of calories in food and drinks.