The Impact Of Media, Socioeconomic And Psychological Factors, Adoption Of Aesthetic Technology & CS

Superior University

Status: Active, not recruiting

Conditions: Psychology, Social

Study type: Observational

Funder types: Other

Identifiers

NCT07049354

MSAHSW/Batch-Fall23/912

Details and patient eligibility

About

"This study titled "The Impact of Media, Socioeconomic and Psychological Factors on the Adoption of Aesthetic Technology and Cosmetic Surgery Among Women in Punjab, Pakistan" explores how various external and internal influences affect Pakistani women's decisions to undergo cosmetic procedures. With the rising trend of aesthetic treatments driven by modern beauty standards and social media exposure, the study investigates how psychological motivations, economic conditions, and media content shape these decisions. The increasing accessibility of non-invasive cosmetic options has made such procedures more common across different socio-economic groups.

Full description

The research employs a cross-sectional survey and targets women aged 18-50 in urban and semi-urban areas of Lahore, Faisalabad, and Multan. A sample of 130 participants is selected using convenience sampling.

Enrollment: 130 patients

Sex: Female

Ages: 18 to 50 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Women aged 18 to 50 years.
• Permanent residents of Punjab, Pakistan.
• Active users of social media platforms such as Instagram, TikTok, and Facebook.
• Regular consumers of cosmetic or beauty-related content on social media (e.g., following beauty influencers, engaging with posts about aesthetic procedures)

Exclusion criteria

• Participants will be excluded if they:
• Do not use social media.
• Fall outside the 18-50 age range.
• Have professional affiliations with the cosmetic industry, including cosmetic surgeons, beauty product marketers, or aesthetic practitioners, to minimize potential bias.