The Impact of Standardized Tobacco Product Packaging on Young Adults in the Retail Environment

RanD

Status: Completed

Conditions: Smoking, Cigarette

Treatments: Behavioral: Package standardization

Study type: Interventional

Funder types: Other

Identifiers

NCT05973981

R01CA261639

Details and patient eligibility

About

The overall aim of this research is to experimentally evaluate the extent to which partially standardizing the color of tobacco packaging influences tobacco use intentions among young adults who have varying levels of tobacco use experience.

Enrollment: 433 patients

Sex: All

Ages: 21 to 34 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Ages 21-34
• Past month cigarette smoker

Exclusion criteria

• None.

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Double Blind

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433 participants in 3 patient groups

Status Quo Packages

Active Comparator group

Description:

Cigarette packages appear as they normally do - no standardization

Treatment:

Behavioral: Package standardization

Partial standardization

Experimental group

Description:

Cigarette packages appear with half of the package using a standardized color

Treatment:

Behavioral: Package standardization

Full standardization

Experimental group

Description:

Cigarette packages appear with all of the packages fully standardized (by color and font)

Treatment:

Behavioral: Package standardization