The Vitality Mammography Messaging Study (VMS)

University of the Witwatersrand

Status: Completed

Conditions: Breast Cancer Female

Treatments: Behavioral: Standard message; Behavioral: Radiology booking site link.; Behavioral: Radiology site link and telephone numbers; Behavioral: Radiology practice telephone numbers

Study type: Interventional

Funder types: Other

Identifiers

NCT06277141

M230742

Details and patient eligibility

About

The investigators will be conducting a randomized controlled trial amongst members of a Wellness Program to test receipt of mammogram using the Whatsapp social media platform and testing various messages.

Full description

The investigators will be conducting a randomised control trial to test the efficacy of WhatsApp messages to increase receipt of mammography amongst eligible women who are members of the Vitality health promotion programme and are also on the Discovery Health Medical Scheme. The study will test a message that 1) has a link to a platform created by the Radiology Society of South Africa which allow members to select a range of practices to book a mammogram, against 2) a message that gives names and telephone numbers of Radiology practices in a 5 km radius of the members home address, against 3) a group with a link to an online platform as well as telephone numbers of radiology practices, against 4) a group where a standard message reminding to go for mammogram will be sent, but without names and telephone numbers of the radiology practices, against 5) a control group where no messages relating to mammography will be sent.

Enrollment: 7,655 patients

Sex: Female

Ages: 50 to 75 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Females aged 50 to 75 years, who are members of the Discovery Health Medical Plan and who are also members of Vitality and who have not had a screening mammogram in the preceding three years and who have not previously been diagnosed with breast cancer.

Exclusion criteria

• CPA Blocks
• If member's address location, based on their Discovery profile, was further than 5km radius to the Radiologist practice

Trial design

Primary purpose: Screening

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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7,655 participants in 5 patient groups

Standard message

Experimental group

Description:

standard message reminder to screen for breast cancer.

Treatment:

Behavioral: Standard message

Radiology Booking Site Link

Experimental group

Description:

Message with an online link to a radiology practice booking site.

Treatment:

Behavioral: Radiology booking site link.

Radiology practice telephone numbers

Experimental group

Description:

Message with a list and telephone numbers of radiology practices.

Treatment:

Behavioral: Radiology practice telephone numbers

Control - no message

No Intervention group

Description:

Participants will not receive any messaging regarding mammography.

Radiology booking site link and telephone numbers.

Experimental group

Description:

Message with a direct online link to a radiology practice booking site and telephone numbers of radiology practices.

Treatment:

Behavioral: Radiology site link and telephone numbers