Trial on the Effect of E-cigarette Advertising on Cigarette Perceptions in Adolescents

Dartmouth Health

Status: Completed

Conditions: Social Norms; Positive Perceptions About Cigarette Smoking; Smoking Cues; Smoking Susceptibility; Attentional Bias

Treatments: Behavioral: E-cigarette ad exposure; Other: non e-cigarette TV commercials

Study type: Interventional

Funder types: Other; NIH

Identifiers

NCT03786042

D19034

1R21CA232054-01 (U.S. NIH Grant/Contract)

Details and patient eligibility

About

This research aims to investigate how exposure to advertising for Electronic Nicotine Delivery Systems (commonly called e-cigarettes) may lead to combustible smoking initiation in adolescents.

Full description

[3/14/2020]: Study recruitment temporarily halted due to the COVID-19 pandemic

Enrollment: 132 patients

Sex: All

Ages: 14 to 17 years old

Volunteers: No Healthy Volunteers

Inclusion criteria

Exclusion criteria

• Exclusion criteria will include inadequate English proficiency, and diagnosis of a learning or vision disorder.

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Factorial Assignment

Masking: Single Blind

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132 participants in 2 patient groups

E-cigarette ad exposure

Active Comparator group

Description:

Participants in the e-cigarette ad exposure condition will view e-cigarette ads on the computer screen while having their eye movements tracked

Treatment:

Behavioral: E-cigarette ad exposure

non e-cigarette ad exposure

Sham Comparator group

Description:

Participants in the non e-cigarette ad exposure condition will view non e-cigarette ads on the computer screen while having their eye movements tracked

Treatment:

Other: non e-cigarette TV commercials