Understanding Vape Marketing Study

Boston Children's Hospital

Status: Invitation-only

Conditions: Nicotine; Video Information; Digital Education Interventions; E-cigarette; Vaping; Adolescent Behavior; Tobacco

Treatments: Other: Focus group; Other: Working group

Study type: Observational

Funder types: Other; NIH

Identifiers

NCT07129265

5R00CA267477 (U.S. NIH Grant/Contract)

25-232

Details and patient eligibility

About

The purpose of this study is to develop an electronic cigarette (e-cigarette) counter-marketing lesson for adolescents. The lesson will involve short videos designed to improve adolescents' cognition of e-cigarette marketing in the retail environment with the overall goal of reducing their susceptibility to use, intent to use, and actual use of e-cigarettes. Through this study, the study team will identify and refine the key messages that would make this lesson acceptable, feasible to implement, and effective in altering e-cigarette-related perceptions and potentially behaviors.

Full description

This research comprises of 2 qualitative activities:

1. Working group: The study team will purposively invite a convenience sample of expert members (including middle/high school students, young adults, an educator, a parent, and curriculum design experts) to convene multiple times over several weeks (3 meetings via videoconference). The working group will convene to view preliminary results from formative research, collaborate on the development of this lesson curriculum, and otherwise offer meaningful input on study materials.
2. Focus groups: A convenience sample of adolescents/young adults will be enrolled to participate in a focus group via videoconferenc . Each participant will only participate in a single focus group. There will be ~4 participants in each focus group, and 9 focus groups overall. Before their focus group, each participant will complete a brief online survey that collects sociodemographics and outcome measures data. During their focus group, each participant will be asked to view and describe their opinion about broad counter-marketing strategies, messages, and participate in viewing mood-boards and video-storyboards using these messages. A trained facilitator will follow a standardized discussion guide to lead the focus groups.

These activities will occur sequentially over about 6 months. At the 6-month time point, the study team will have met the study's primary aim of having developed the e-cigarette counter-marketing lesson.

Enrollment: 46 estimated patients

Sex: All

Ages: 13+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion and exclusion criteria

WORKING GROUP MEMBERS

*Inclusion criteria

Youth participants:

• Middle school students may be 13-15 years
• High schoolers may be 16-18 years
• Young adults may be 19-29 years
• Provide a phone number for at least one backup contact (e.g, parent/guardian)

Curriculum design experts:

• Experience of at least 1 year in tobacco prevention or relevant public health field

Parent:

• Parent of a child who has e-cigarette use history or is currently using (preferred, but not essential)

Educator:

• Currently employed as teacher at a middle/high school All participants

• Provide their cell phone number and email address

• Fluent in English

  *Exclusion criteria

• Express inability to participate consistently across study working group meetings.

FOCUS GROUP PARTICIPANTS

*Inclusion criteria

• Adolescents and young adults ages 13-21 years
• Fluent in English
• Provide their cell phone number and email address
• Provide a phone number for at least one backup contact

Trial design

46 participants in 2 patient groups

Working group members

Description:

10 members of the expert working group: 2 middle school students, 2 high school students, 2 young adults, 1 educator, 1 parent, and 4 curriculum design expert

Treatment:

Other: Working group

Focus group participants

Description:

36 adolescent/young adult participants

Treatment:

Other: Focus group