Use of Narrative Voice and Introduction Content to Improve Interactive Voice Response Surveys in Bangladesh and Uganda

Johns Hopkins Bloomberg School of Public Health

Status: Completed

Conditions: Noncommunicable Diseases; Surveys and Questionnaires

Treatments: Other: Female Voice; Other: Male Voice; Other: Informational Introduction; Other: Motivational Introduction

Study type: Interventional

Funder types: Other

Identifiers

NCT03772431

00007318-3

Details and patient eligibility

About

This study evaluates the effect of two different narrative voices (one male and one female) and two different introductions (one with informational content and the other with additional motivational content) on interactive voice response (IVR) survey cooperation, response, refusal, and contact rates, as compared to a control group (male, informational), in Bangladesh and Uganda.

Full description

Using random digit dialing (RDD) sampling techniques, participants were randomized to one of four arms: 1) male narrator and informational survey introduction, 2) male narrator and motivational survey introduction, 3) female narrator and informational survey introduction, and 4) female narrator and motivational survey introduction,male motivational, female informational, female motivational) which were then followed by a noncommunicable disease risk factor survey. This mobile phone survey was sent as an interactive voice response (IVR). In IVR surveys, participants use their touch tone key pad to answer pre-recorded questions. (i.e. If you are male, press 1; if you are female, press 2). This study was conducted in both Bangladesh and Uganda.

Enrollment: 5,580 patients

Sex: All

Ages: 18+ years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Access to a mobile phone
• Greater or equal to 18 years of age
• In Bangladesh, conversant in either English or Bangla language. In Uganda, conversant in either Luo, Luganda, Runyakitara or English languages.

Exclusion criteria

• Less than 18 years of age

Trial design

Primary purpose: Other

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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5,580 participants in 4 patient groups

Male Informational

Experimental group

Description:

Male voice, informational introduction

Treatment:

Other: Informational Introduction

Other: Male Voice

Male Motivational

Experimental group

Description:

Male voice, motivational introduction

Treatment:

Other: Male Voice

Other: Motivational Introduction

Female Informational

Experimental group

Description:

Female voice, informational introduction

Treatment:

Other: Informational Introduction

Other: Female Voice

Female Motivational

Experimental group

Description:

Female voice, motivational introduction

Treatment:

Other: Motivational Introduction

Other: Female Voice