Vaccine Social Media Randomized Intervention Trial (VSMRCT)

Kaiser Permanente

Status: Completed

Conditions: Communicable Diseases

Treatments: Behavioral: Vaccine Information Pages; Behavioral: Social Media plus information pages

Study type: Interventional

Funder types: Other; Other U.S. Federal agency

Identifiers

NCT01873040

1R01HS021492-01

Details and patient eligibility

About

This study will assess the effectiveness of social media website devoted to vaccines to change immunization knowledge, perceptions and behavior. If effective, this intervention will represent an innovative, low cost and broadly applicable resource to reduce parental vaccination concerns.

The study has two hypothesis:

1. Parents receiving usual care plus social media website will demonstrate higher early childhood immunization rates to parents receiving either usual plus non interactive website or usual care only.
2. Parents receiving usual care plus social media website will demonstrate positive changes in knowledge, attitudes and beliefs supporting vaccination compared to parents receiving either usual care plus non-interactive website or usual care only.

Full description

Participants will be enrolled in the study, stratified based on hesitancy and randomly assigned to 1 of 3 study arms and followed for 1-2 years.

Enrollment: 1,675 patients

Sex: Female

Ages: 18 to 60 years old

Volunteers: Accepts Healthy Volunteers

Inclusion criteria

• Women >20 weeks Pregnant (including parents of children up to 1 year of age).
• >18 years of age

Exclusion criteria

• Non english speak
• Do not intend to use Kaiser insurance for the child

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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1,675 participants in 3 patient groups

Social media plus information pages

Experimental group

Description:

Participants will have access to the vaccine social media website with information pages and social media features including discussion forums, blogs, chat with an expert, and ask an expert.

Treatment:

Behavioral: Social Media plus information pages

Information Pages

Experimental group

Description:

Participants will have website access to vaccine information pages.

Treatment:

Behavioral: Vaccine Information Pages

Usual Care

No Intervention group

Description:

Participants will not have access to the vaccine website. They will receive pediatric care as usual.