Video Messages for Smoking Cessation Campaign

Loma Linda University (LLU)

Status: Withdrawn

Conditions: Smoking Cessation

Treatments: Behavioral: Developing, Evaluating and Testing Video Messages for a Smoking Cessation Campaign; Behavioral: Health Message Framing

Study type: Interventional

Funder types: Other

Identifiers

NCT06284369

Mongolia

Details and patient eligibility

About

240 adult smokers will be recruited. Subjects will be asked to view video messages that encourage smoking cessation. The effect of these videos will be assessed.

Full description

This study will use a parallel, two-arm randomized control trial design. After consenting to participate in the study, Participants will be invited to fill out the online questionnaire form which will include one randomly selected ad exposure. The participation in the study will contain three parts: pre-test, video-ad stimuli, and post-test. Pretest will contain questions on the demographic information and readiness to quit smoking. Video ad stimuli segment will contain the selected video ad. The posttest will contain the manipulation check, readiness to quit smoking, message engagement, and PME questions. A randomization table will be generated using Research Randomizer software (ResearchRandomizer.org; Social Psychology Network) and subjects will be randomized to video ad 1 or video ad 2 in permuted blocks of 2.

The video ads are a part of the "Victory" media campaign designed for the tobacco cessation clinical project in Mongolia. Each video ad ends with the slogan "Every attempt is a victory".

Video Ad 1. This video ad was designed using a loss-framed message and emphasized the costs of continuing to smoke (losses) demonstrating the severe negative health consequences of smoking (e.g., complicated COVID-19, ICU hospitalization). The main actor in the ad is a famous young male Mongolian singer.

Video Ad 2. The video emphasized the benefits of quitting (gains) using a female actor.

After the viewing of the video ad participants will be asked to report reaction by completing an online posttest survey.

Sex: All

Ages: 18 to 64 years old

Volunteers: No Healthy Volunteers

Inclusion criteria

• Eighteen years and older
• Current smoker every day or some days
• Has smoked a minimum of 100 cigarettes in a lifetime

Exclusion criteria

• Non Smokers
• Must have internet access to complete questionnaires

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: Single Blind

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0 participants in 2 patient groups

Loss-framed message

Experimental group

Description:

Loss-framed message. This 54-second video advertisement employs a loss-framed message, highlighting the detrimental costs associated with continued smoking, including the severe negative health impacts such as increased vulnerability to complications from COVID-19 and the likelihood of ICU hospitalization. The main focus of the ad is a well-known young male Mongolian singer, who serves as the central figure conveying the message.

Treatment:

Behavioral: Developing, Evaluating and Testing Video Messages for a Smoking Cessation Campaign

Gain-framed message

Experimental group

Description:

Gain-framed message. In this 59-second video advertisement, the emphasis is on highlighting the gains associated with quitting smoking. The narrative follows a female protagonist who, one year after quitting, meets with her physician. The physician highlights the client's improved lung X-ray and blood test results compared to the previous year, offering congratulations on the decision and celebrating the positive health outcome. Encouraged by this progress, the client is motivated to continue making positive lifestyle choices.

Treatment:

Behavioral: Health Message Framing