Vitality Health Incentives for Physical Activity

University of Pennsylvania

Status and phase: Withdrawn; Phase 3

Conditions: Obesity

Treatments: Behavioral: Free Choice; Behavioral: Charitable Incentive; Behavioral: Prize Draw Incentive; Behavioral: Direct Payment; Behavioral: Communication; Behavioral: Discovery Vitality base program

Study type: Interventional

Funder types: Other

Identifiers

NCT01277367

811570

Details and patient eligibility

About

The aim of the study is to prospectively compare the effectiveness of diverse incentives on physical activity behaviour, in a cohort of newly-enrolled, adult members of the Vitality health promotion programme based in South Africa.

Full description

Newly enrolled adult members of the Discovery Health medical plan who have, themselves, prospectively registered for the Vitality health promotion programme will be eligible for the study, and will be invited to participate by Discovery Vitality. A final sample of 9000 adult members, who are recruited and have agreed to participate, will be randomly allocated by Discovery Vitality (with replacement) to one of six study (incentive) groups (n=1500 per group) and followed for six months.

Sex: All

Ages: 18+ years old

Volunteers: No Healthy Volunteers

Inclusion criteria

• 18 years of age or older
• enrolled in Vitality

Exclusion criteria

• under 18 years of age

Trial design

Primary purpose: Prevention

Allocation: Randomized

Interventional model: Parallel Assignment

Masking: None (Open label)

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0 participants in 6 patient groups

A

Active Comparator group

Description:

These members will be offered no additional incentives

Treatment:

Behavioral: Discovery Vitality base program

B

Experimental group

Description:

These members will receive regular communications by Discovery Vitality.

Treatment:

Behavioral: Communication

Behavioral: Discovery Vitality base program

C

Experimental group

Description:

These members will nominate a charity which will benefit financially based on participants' level of physical activity.

Treatment:

Behavioral: Charitable Incentive

Behavioral: Discovery Vitality base program

D

Experimental group

Description:

These members are entered into a prize draw for a monthly cash prize if they achieve physical activity targets.

Treatment:

Behavioral: Prize Draw Incentive

Behavioral: Discovery Vitality base program

E

Experimental group

Description:

These members will receive a direct payment.

Treatment:

Behavioral: Direct Payment

Behavioral: Discovery Vitality base program

F

Experimental group

Description:

These members will be offered the opportunity to choose one of three incentive options at the time of enrollment in the study.

Treatment:

Behavioral: Free Choice

Behavioral: Discovery Vitality base program