Young Adult Smoker's Treatment Demand

University of Illinois

Status: Completed

Conditions: Smoking Cessation

Treatments: Behavioral: Online advertisement

Study type: Observational

Funder types: Other; NIH

Identifiers

NCT01569529

R01CA134861-01A1 (U.S. NIH Grant/Contract)

2008-06778

Details and patient eligibility

About

The purpose of this study is to determine whether tailored online advertisements will drive young adult smoker's (18 to 26 years old), who are motivated to quit, to use Internet-based cessation treatment.

Enrollment: 3,070 patients

Sex: All

Ages: 18 to 30 years old

Volunteers: Accepts Healthy Volunteers

Inclusion and exclusion criteria

Inclusion Criteria:

• 18 to 30 years old
• smoke on some days or everyday
• enrollment in specified online cessation program

Trial design

3,070 participants in 2 patient groups

No ad exposure

Description:

Young adults, who enroll in the cessation program, one month prior to presenting the online advertisements (intervention).

Ad exposure

Description:

Young Adults, who register for the cessation program, by clicking through the online advertisements (intervention).

Treatment:

Behavioral: Online advertisement