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Young Consumers' Attitudes and Behaviour Towards Sustainable and Healthy Eating

Z

Zuzanna Pieniak

Status

Completed

Conditions

Sustainable Healthy Eating Behaviour

Treatments

Behavioral: Consumer reactions to tailored messages sent via app

Study type

Interventional

Funder types

Other

Identifiers

NCT02776410
2013/10/M/HS4/00477

Details and patient eligibility

About

The purpose is to investigate young consumers' attitudes and behaviour towards sustainable and healthy eating by applying a multidisciplinary approach, taking into account economical, marketing, public health and environmental related issues. In order to achieve this goal, consumers' reactions on interactive tailored informational messages about sustainable from social, environmental and economical point of view, as well as healthy eating behaviour in a group of Polish young adults will be investigated. Main research questions that will be addressed: What is consumer's current behaviour and perception of sustainable healthy eating? What are factors determining consumers' reactions to messages about sustainable healthy eating? What are consumers' reactions on interactive tailored communication about sustainable and healthy eating behaviour? About 200 Polish consumers will take part in this randomized controlled trial. A stratified design will be used to recruit 18-30 years old adults using smart phones. The sample will be represented for gender and region. Participants will be randomly assigned to either a study or a control group. They will complete a baseline and follow-up survey. An application for smart phones will be developed by a professional IT company in order to deliver personalised messages to the participants. Intervention will take one month. Messages developed following the theory-linked definitions of behaviour change techniques will be sent to the participants every 2-3 days. The six principles of sustainable and healthy behaviour introduced in the campaign "Livewell 2020" will be used as a base to communicate to consumers.

Enrollment

201 patients

Sex

All

Ages

18 to 30 years old

Volunteers

Accepts Healthy Volunteers

Inclusion criteria

  • user of a smart phone
  • Internet user

Exclusion criteria

  • user of an older version of a mobile phone

Trial design

Primary purpose

Basic Science

Allocation

Randomized

Interventional model

Parallel Assignment

Masking

None (Open label)

201 participants in 2 patient groups

Intervention group
Experimental group
Description:
Group receiving tailored messages promoting sustainable and healthy eating through an mobile-application together with six principles of sustainable healthy eating that will be included in the mobile application,
Treatment:
Behavioral: Consumer reactions to tailored messages sent via app
Control group
No Intervention group
Description:
Group who will not download the mobile application

Trial contacts and locations

0

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Data sourced from clinicaltrials.gov

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